Oodrive

Oodrive gives organisations with sensitive content the tools they need to collaborate at speed. The suite of apps combines the highest levels of data security with best-in-class collaboration solutions, so teams can secure sensitive content, without slowing down work.

Oodrive had established a brand identity in 2020, but it struggled to clearly convey its mission as a private and secure cloud provider. The brand needed a modern identity aligned with its voice and objectives.

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My role

With the support of an agency and a junior designer, I had the opportunity to work on the new brand strategy, focusing on multiple aspects beyond a simple asset overhaul:

• Conducting an audit on the impact of changes internally and externally
• Organizing workshops to guide and inform team members  
• Gathering needs, planning changes, etc.  
• Creating new advertising messages
• Improve the design system
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Results

With a new modern logo, the rebranding was a success, both internally—with widespread employee adoption—and externally, with clients renewing their trust in Oodrive. Key outcomes included:

• Increased internal website visits, achieving a bounce rate of 42% (previsouly 51.6%)
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• Growth in marketing campaigns' impact on sales revenue, from 8% to 14%

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[scroll to discover the process ↓]

The logo combines the iconic double "oo" from the name, interwoven to represent security and collaboration—two core concepts at the heart of the company’s offering.
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Waves are an integral part of Oodrive’s brand identity, symbolizing its three core products that form the foundation of the company: Oodrive Work, Oodrive Sign and Oodrive Meet.

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With its redefined catalog, Oodrive now offers products with distinct identities. Each product has its own color and graphic patterns, creating a unique look while staying aligned with the overall brand identity.

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Final learnings

On a personal level, this was my most extensive redesign experience, with a broad scope and significant challenges. While gaining new skills and taking on more responsibilities, I learned valuable lessons in management and organization required for projects of this scale.

I’m also deeply grateful to my colleague, Ambre S., for her effective support throughout this journey.

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